For one famous example, one business unit within the company – Ruby Party – is credited with being the origin of the otome visual novel sub-genre (romance-orientated games that are principally designed for women players). Because of that, people have a particular idea of the kind of company that Koei Tecmo is, and many – particularly those in the west – would be surprised to find that it’s just not that at all.Īround 30 per cent of Koei Tecmo’s employees are women, and the company was a pioneer in engaging women, both as developers and players. Koei Tecmo has a reputation for producing games that go heavy on the fan service or sex themes – be that Dead or Alive, Project Zero, Atelier, or even the character designs in Samurai Warriors and Dynasty Warriors.
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